Portrait of Joel Jáuregui, musician and songwritter based in Monterrey city, who celebrates the 10th anniversary of FutRock, his brand of craft beer.
I’ve met Jáuregui through the years. To begin with, both of us are from Monterrey city and we also studied at the same university (UANL); after our colleague season we started to work in Advertising. While he founded Zonazero, a creative agency, of which he is now the Creative President, I started to work as a Creative Director for different agencies in Mexico City.
In addition to being very good friends, every time we had the chance we like to work together.